KNOW-HOW

mmm-making marketing measurable

Seminars, workshops, lectures

Marketing as a “learning system” requires making it measurable. To formulate specific goals and to control their achievement is the “salt in the soup”. The associated target/actual comparison lets you gain insights and learn from them.

Our seminars, workshops and letures are based on practical observations and challenges. The platform mmm provides a self learning environment at this stage in german only. Our blended learning approach reling on distant and in-class learning has proven to improve learning productivity. The following courses are offered:

+ Strategy Development – Analysis & Planning

+ Implementation – Organization & Marketing Controlling

Once the conditions are in place, the implementation of the agreed strategy can begin. Basically, this involves winning new customers, retaining existing customers and winning back lost customers. The relevant sections are identical:

+ Winning new customers – More customers for the offer

+ Retain existing customers – More offers for customers

+ Recover lost customers – Be able to deal with criticism